the first Frontier Town sign, ca. 1949
of many rustic roadside Frontier Town advertising signs
erected in Montana. John Quigley saw promotional opportunities
in almost every situation, and the results were typically
colorful and quite effective. Here are just a few examples...
of Signs an Opportunity for Publicity, 1960
Roadside Kinetic Barking Dog and Bear Sculpture, 1950s Views
are two versions of John Quigley's famous (some might say
notorious) hand-carved kinetic roadside attention-getter.
Powered by electric motors, it depicted a grizzly bear about
to attack a man and his dog. The dog jumped while a loud
tape-recorded loop of barking echoed across the mountains.
How could you not stop for that? Many thousands did.
Kitty Ann Quigley's first job at Frontier Town, when she
was a little girl, was to hide near the sculpture and turn
on the tape recording of the barking dog when she saw cars
approaching. The tape later played automatically.
AUDIO OF THE ORIGINAL BARKING DOG SOUND
loud barking and the location of the sculpture right beside
the highway eventually brought reactions from the Montana
Highway Commission, Bureau of Public Roads and the U. S.
Forest Service. Legal wrangling went on for years, finally
culminating in John Quigley moving the sculpture back thirty
feet from the highway in 1968.
Sculpture Moved Back from Highway, 1968
ON IMAGE TO OPEN A BIG VERSION IN A NEW WINDOW
Town Bowling Team, 1950s
Brochure, Late 1950s
Quigley and Posse Make First Deposit at New Union Bank &
Trust Co., 1959
the Deposit at Frontier Town
Frontier Town Times
ON IMAGE TO OPEN THE COMPLETE NEWSPAPER IN A NEW WINDOW
Quigley published a couple editions of The Frontier Town
Times, a promotional newspaper. It is interesting reading,
and gives a good history of Frontier Town, along with information
about the differnet aspects of the attraction. This edition
was published in about 1965.
Town Letterhead by Robert F. Morgan
Brown Bear Shot Inside the Bar, Aug. 31, 1962
Bear was subsequently stuffed and mounted behind the bar.